It makes sense that a bicycle company would care about the environment. We make a product that provides a solution to many of the world’s most complex problems – congestion, public health, climate change. But for too long, cycling has been given an environmental pass based on this assumption. Even products that benefit people and the planet leave behind a footprint. And it’s a footprint that we need to address.
In 2020, we conducted our first emissions audit to better understand our impact and build a plan to become a more conscious and sustainable global citizen. This report shows our findings, explains the actions we’ve taken to lighten our footprint, details our goals and sets out our vision for change.
These are the first steps on journey that we are committed to seeing through. We will publish regular reports and updates on our progress and share our learnings as well as our success so that when we look back ten years from now, we will be proud of the progress that has been made.